With the increase in spending power of consumers and emerging businesses, demand for various goods and services have also increased. Various business traps and counterfeit products have also emerged in the market to fight for the pie.
The World Consumer Rights Day (known as 315), which happens annually on 15 of March focus on problematic companies, especially those in industries that produce daily necessity products, such as clothing, food and pharmaceutical. According to the AI Finance & Economics report, 61 incidents exposed by 315 in the recent 7 years, of which, the top five exposures were in the personal information, food safety, consumer goods, healthcare products and automotive fields. Since 2012, there were 11 reports of exposed case in personal information, while 10 cases of exposure were reported respectively in food safety, consumer goods and healthcare products.
From individual consumer to corporations, continuously strengthening of identity protection is needed. The identity protection not only relates to preventing of the leakage of personal information and corporate data, it minimizes counterfeit opportunities to protect individual rights.
i-Sprint Innovations (i-Sprint) is a company that integrates the 315’s mission into the company’s business strategy. i-Sprint is a world class solution provider in identity, credential and access management solution that enables individuals, organizations and societies to build trust and identity assurance for powering huge productivity gain through digital identity and identity of things – “The Force of IdentityPlus”.
A unified identity authentication and management solution ensuring user’s identity is protected and an enhanced user experience
i-Sprint established a comprehensive range of access management solutions, including corporate user authentication, access management, user behaviour monitoring, audit and more. For example, AccessMatrix Universal Sign On (USO) allows employees to access various systems that enable USO through a single sign-on. This reduces the need to memorize multiple user accounts and passwords, indirectly reducing the chances of information leakage. AccessMatrix Universal Credential Manager (UCM) provides a virtual password safe deposit box, using Hardware Security Module (HSM) devices for strong encryption purpose to store privileged account credentials.
Currently, i-Sprint has over 200 customers in the banking, securities, insurance, manufacturing, aviation, automotive, retail and other industries.
Product Identity – ease of authentication for consumers
As the modern society develop rapidly and technology is constantly changing, more counterfeit products ranging from daily food product (such as rice and oil) to luxury bag and alcohol are emerging. Introducing of product identity aids in eliminating such growing counterfeit market is needed.
i-Sprint’s AccessReal is a new generation anti-counterfeit, track and trace, and consumer marketing solution that aims to protect product identity. It is designed using bank-grade security framework to ensure security in storage and transmission. Each product is labelled with a unique identification tag such as barcode, clone-proof AccessReal (AR) code, QR code, NFC and RFID, to achieve track and trace, product authentication and direct marketing to consumers. Consumers can use their smart phone to scan and verify the authenticity of the product through the unique identification tag on the product. AccessReal solution is widely applicable across various industries such as food industry, healthcare products and manufacturing industry.
Kwong Cheong Thye
As a leading soy sauce manufacturer of Singapore, Kwong Cheong Thye’s products are well received by consumers and chefs. The popularity of its products also invited many counterfeits in the markets, especially in China hitting up to 90% of the overall market size which caused fear in consumers to purchase its products in the market. AccessReal assisted Kwong Cheong Thye by securing it’s products with unique dual layer QR code. By empowering its customers to have the ability to check the authenticity of the product, Kwong Cheong Thye is able to gain back consumers’ confidence in the product.
Branded as China national wine, the Moutai has been labelled as a cultural heritage for the country. However, due to such recognition, Moutai faces countless counterfeit issue. Beijing China Wine Culture Research Association (Referred as Moufans Commune) used AccessReal to protect the range of moutai wine certified by them as real. A two-layer QR code was introduced to the wine packaging with the first layer scan providing product information while the second layer for authentication purpose. Their members can now verify the authenticity of the Moutai purchased easily and can even transfer it as a gift to their friends.
The annual 315 Consumer Rights Day act as a reminder for i-Sprint to continuously innovate in our solution to protect both consumers and corporations. Through the incorporation of 315 practices into our daily life, we can look forward to higher and better quality of goods and services to be made available in the market.
If you are interested to know more about i-Sprint’s solution and our customers’ stories, please email us at firstname.lastname@example.org.