Bank-Grade Solution for Brand Protection
AccessReal Introduction Video
AccessReal™, developed by i-Sprint Innovations (i-Sprint), a leading provider in Securing Identity and Transactions in the Cyber World, is a new generation brand protection solution for anti-counterfeiting, product track and trace, and consumer marketing. Backed by i-Sprint bank-grade technology, AccessReal is committed to providing a secure and ease of integration into business process to aid companies in their journey of protecting their brand.
AccessReal gives each product a unique identity, just like a birth certificate, to allow status detection from factory to consumer. The unique identity is assigned to the product using identification tag such as barcode, QR code, NFC, RFID. It allows the brand/ product owners to have the ability to empower their channels and customers to self-check the authenticity of the products purchased using smart mobile devices.
The Key Functions
Ease of counterfeit product detection
- Empower consumer to verify the authenticity of their purchase anytime and anywhere easily
- Ease for supply channel partner/ retailer to identify whether the goods are origin from the manufacturer’s factory
- Consumer/ channel partner can use the native mobile app or web app to do the product authenticity check
- Consumer/ channel partner can use the native mobile app or web app to report any counterfeit product scanned
Track and trace supply channel
- Unique identification tag on each product allows tracking of product from the factory, through channels, and to consumer
- Enterprise can easily detect product diversion/ grey market activities
Real-time Business Data
- Geography is automatically captured to AccessReal’s secured backend system when a consumer scans the unique identification tag
- Consumer purchasing habits such as when, where, what are also captured during the scanning (consumers will be alerted on the data collection when they signed up as users)
- Product’s identification tag scan activity (g., scan for enquiry, scan for authentication)
Consumer Warranty/ Loyalty Program
- Push news to the consumer via mobile app
- Special offers to the consumer who scanned & authenticated the product
Identification Tags
Enterprise can choose to implement AccessReal on their product using either single or dual layer identification tag type concept. Each tag type has its advantages – capable of recording the different status of the product. AccessReal supports various identification tags in the market. The following are the most popular tags been used with the solution:
Near-Field Communication (NFC) Tag
- The current state of the product (factory sealed/ open)
- Ability to provide information on the product
- Usually hidden within the product
Radio-Frequency Identification (RFID) Tag
- The current state of the product (factory sealed/ open)
- Good for warehouse mass product tag scanning for status update
- Ability to provide information on the product
- Usually hidden within the product
Barcode Tag
- Support a one-dimensional barcode
- Can directly print on the product packaging (Scalable cost)
- Ability to provide information on the product
Quick Response (QR) Code
- Can directly print on the product packaging (Scalable cost)
- Ability to provide information on the product
Clone-Proof AccessReal Code (AR Code)
- Unique digital watermark and the respective product identification DNA are added to a normal QR code with serialization and encryption protection to create the AR code. The secured AR code provides the copy proof feature to eliminate replication
- Can add simple logo/ wording on the AR code (Branding)
- Can directly print on the product packaging (Scalable cost)
- Ability to provide information on the product
AccessReal – AR Code Video
i-Sprint Innovations introduces the world only Bank-Grade Clone-Proof AccessReal Code, AccessReal Code: the AR Code. AR Code has all the functions of QR code and eliminates any opportunities for duplication.
Comparison of Single Vs Dual Layer Tag Concept
Scanning Device
AccessReal solution comes with a native mobile app, which supports both IOS and Android platforms. Enterprise can also opt to use web app or social media platform such as WeChat for the product authenticity check.
For more information or to discuss on your brand protection challenges, please contact us now.