As the local chapter of GS1®, GS1 Hong Kong has a consistent record of assisting organisations in Hong Kong to improve their supply chain efficiency and visibility through innovative adoption of Global Standards. The GS1 System of Standards enables companies of all sizes to identify, capture, and share information throughout the global value chain. The GS1 identification standards enable unique identification of all trade items (Global Trade Identification Number, GTIN), Pallets (Serial Shipping Container Code, SSCC), location (Global Location Number, GLN), assets (global individual assets identifier, GIAI) and even services (Global Service Relation Number, GSRN), etc.